It has very much come time to talk about Kendall Jenner's nipples.

Kendall Jenner’s nipples have started a revolution. Allow me to explain.

If I were to take a wild guess, I’d assume your nips are sitting in your bra (or perhaps you’re living the dream and have done away with the contraption) all warm and, pardon my choice of word but, er, soft. 

They’re chillin’. Minding their own business. Getting out of your way.

Today, you’ve probably not thought all that much about nipples. Maybe you checked this morning to ensure they’re still there, doing their thing, but otherwise you’ve tucked them away and moved on with your life.

Well. Kendall Jenner’s nipples have other ideas.

LISTEN: Designer nipples are now a thing. Post continues…

In a recent video by the New York Post, it was announced that women ALL OVER THE UNITED STATES are attending plastic surgeons begging to get Kendall-like nip nips.

Kendall’s nipples are always alert but never alarmed. She doesn’t need a bra because her boobies are always perky, looking towards the sky (being 22 years old probably doesn’t… hurt). Her nipples have become somewhat of a fashion statement, sitting at the front of every t-shirt she wears, greeting passers-by politely.

The New York Post video begins with a woman explaining, “I love that she [Kendall] doesn’t wear a bra. You can’t see her nipples, but you can see her pointiness, and I think there’s something really sexy and feminine about it.”

Another woman explains, “I think it would be really cool to have protruding nipples all the time…”

Enter: A guy named Dr Norman Rowe and a big old needle.

Dr Rowe specialises in what he has termed the “designer nipple”, which involves a 10 minute procedure that costs around US$700. He injects a patient’s nipple with filler to make it look more plump and prominent. It lasts about two years.

In case you missed that: A guy named Norman is walking around the United States injecting nipples with filler so it look like they are always cold and/or aroused. 

And, apparently, we have Kendall Jenner’s nipples to thank for that.