While tucking in to a bowl of Nutri-Grain one morning, eight-year-old Daliah Lee noticed something concerning: the box from which her favourite cereal came from only ever featured boys doing ‘awesome things’ on the back.
Frustrated by the lack of female representation on the cereal’s packaging, the Year Two student from Canberra was inspired to take action – penning a letter to billion-dollar company, Kellogg’s.
“I noticed that on the back of the box of Nutri-Grain, there are only pictures of boys doing something awesome,” the letter read.
“Why can’t girls be on the back?” she wrote.
She went on to express that it “wasn’t fair” because “girls can do something awesome too”, before asking the company to “please fix it”.
Top Comments
Daliah thankyou for putting your time & effort into something so relevant! Awesome work 😁
It’s a cereal box for Christ’s sake. All the issues in the world and some attention grabbing mother wants to virtue signal via her daughter. Some people need to look at their life when they are complaining about what’s on a damn cereal box. “Sworn off nutrigrain in commitment to the cause” 😂
I think I’ll start feeding it to my daughter just to make up the sales.
Raising a generation of snowflakes in a harsh world.
Or, raising a generation of kids who are willing to speak up when they see unfairness. You seem very upset by something as unimportant as a “damn cereal box”. If it’s not that big a deal, then why not just have equal representation, and make everyone happy?
James, I assume you’re a man? Perhaps you have not experienced what it’s like to find something you love only to discover that there are only pictures of girls doing it. Unless you love ballet or make up or princesses. If you happened to love doing awesome outdoor activities and a cereal box only had pictures of girls doing it, that might make you feel left out - or even discouraged.
True, it’s only a cereal box. The broader issue is that Kelloggs assumes they are only targeting a market of young men with their product and are reinforcing stereotypes at the same time.