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There's one phrase that gets thrown around online with more intensity than a communal ring light at an influencer event: "The Kardashians are over."
Like many popular online phrases, this one is satisfyingly dramatic yet not exactly draped in facts. The Kardashian/Jenner clan remain one of the most famous and photographed families in the world, so if you’ve been dreaming of living in a time and place where their existence is not chronicled for all to see, you might have to find something else to write about in your dream journal.
The Kardashians are not going anywhere, anytime soon, but when you look closely at their overall relevance in the pop culture space and the trajectory of their reality show, some cracks are beginning to show.
In the spirit of getting this next part out of the way quickly, people who clamour to ask 'what are the Kardashians even famous for?' are generally the same kind of people who pipe up at parties to ask if anyone would like them to recap the crazy dream they had last night.
They already know the answer, they just refuse to accept it.
Glamorous, attractive people attaching themselves to brands and events while also parlaying that appeal into something like a TV series is the foundation on which the entire entertainment industry is built. It's how people within the modeling industry, in particular, have built up personal brands and moved into different fields, yet there are rarely questions about why this brand of beautiful woman are catapulted to fame.