Parents say this celebrity's line of organic sunscreen doesn't work.

I already had trust issues with Jessica Alba.

A couple of years ago, I took Jessica Alba’s beauty advice.

“ALRIGHT, Jess”, I cried to thin air, “quit bugging me, I will DO the damn avocado hair mask”. Jessica had told Ellen who’d told me (it sounds like I know them personally, see?) to do an all-natural treatment for swishy shiny flippy hair.

So I did. I mixed a whole avocado with a tablespoon of olive oil, like she said. I massaged it into my hair, like she said. I wrapped it in glad wrap and used a blow dryer to heat the mask for 3-5 minutes, like she said.

But the ‘gently rinse with water’ bit was bullshit.

Clumps of congealed avocado were stuck in my hair for a week, and everywhere I went, people asked “can you smell guacamole?”. And I could. Because it was my head.

I’d assumed it was my fault, until now. Because now, Jessica’s non-toxic all-natural household products organisation, The Honest Company, has released a sunscreen that does not screen the sun.

Little kids have been sunburned to the point of blistering, and parents are not happy.

Bad, Jessica. Bad.

Some of the reviews on Amazon were scathing:

Alba has defended her sunscreen product in a blog post on the brand’s website.

She and co-founder Christopher Gavigan maintain the sunscreen was extensively tested and reviewed before it hit the shelves.

“Protecting our loved ones and yours is the reason we founded The Honest Company. As parents, it pains us to hear that anyone has had a negative experience with our Sunscreen. We develop and use Honest Sunscreen to protect our own children – Honor, Haven, Luke, Evie, and Poppy – at the park, in the pool, outside, every day,” Alba and Gavigan wrote.

The business duo go on to detail how they listened to feedback and improved the product accordingly.

“We care about taking every precaution possible to ensure that your product experience will keep you healthy and happy,” they wrote.

“That said, what matters most to us is your trust and confidence. We’re passionate about living up to your expectations as much as our own. We’ve personally picked up the phone to speak with many of you who have called our customer service hotline. Our team is reaching out to everyone who has posted on social media to assure you that we’re committed to your safety and satisfaction. For those who have expressed concerns about our Sunscreen Lotion, we want you to know that we hear you and we’re here for you.”