Jesinta Campbell has launched a lifestyle brand, because that's mandatory now.

Ah, lifestyle brands.

Gwyneth Paltrow does it via her Goop website; Jessica Alba’s got a household cleaning and baby-care products company; errbody has a fashion range.

Locally, Megan Gale has (had?) a swimwear line and has just launched a homewares line with Target; Rebecca Judd has a lifestyle website called Rebecca Judd Loves, and Jennifer Hawkins sells fake tan. Oh, and so does Lara Bingle.

Former Miss Universe Australia Jesinta Campbell, 24, has decided to get in on the entrepreneurial action by launching her own range of of scented soy candles.

The candles are “triple scented”, which sounds very impressive.

They come in a glass jar with lid, and her own charming moniker emblazoned across the front.

And the eponymous candles are just the beginning of your Jesinta collection.

“When I first created my website I dreamt of it being a place where I could not only share with you things that inspire me, my personal workouts, beauty regimes and outfit details but also a place that I could one day launch my own online store bringing you products of my own,” she wrote on Jesinta.com.au.

Fellow WAG Kyly Clarke is also a lifestyle entrepreneur (or should that be Lyfestyle?) whose own product range, , somewhat awkwardly, also consists of scented candles.

In a post on her Lyfestyled.com.au blog, she explained her own scented vision.

“It’s been a year in the making with endless days form 9am – 9pm to create an extension from the well received Blog which is Lyfestyled, that now turns in to a home of aromatic scents and a Luxurious gift that will be extremely enjoyed by your friend, lover, family member or colleague.”

Rrright.

So, what’s the lowdown? You can fill your home with the fragrance of Jesinta Campbell for $39.95 for a 250g soy candle, or make your home redolent of Kyly Clarke for $49.00 for a 300g candle.

Or, you know, both.