We have arrived, people.
Just when you thought Instagram couldn’t get any more vapid, let us introduce you to ‘the migraine pose’.
And if you look confused right now, congratulations… you’re halfway there to mastering it.
There’s no shortage of ‘models‘ on Instagram, because, let’s face it, someone’s got to pose with takeaway coffee cups.
But thinking up new poses must get exhausting after a while… we’re exhausted just thinking about it.
So when a new pose comes along, it should be celebrated and sprinkled with confetti.
Enter, ‘the migraine pose’.
According to Cosmopolitan, everyone who’s anyone on Instagram has been clutching their head and posing like they’re in desperate need of a painkiller and a quiet lie down.
And if you’re having a hard time mastering it, just pretend you’ve got a throbbing headache and press your fingers to one of your temples. Too easy.
The pained expression is up to you – use your imagination, people.
Makeup artist Nam Vo was the genius who came up with the name, telling ELLE ‘the migraine pose’ can actually help tighten your face, make your cheekbones look more pronounced, and lift your eyebrows in photos.
So, it’s basically a temporary facelift for your Instagram photos. Savvy.
“I love it because the beauty of your hands frame the face and give it more structure. I always make my models pose this way,” Nam told ELLE.
“It’s also a great time to show off your manicure.”
The Jenners and the Hadids are already onboard with it, which means it’s only a matter of time before you see it all over your Instagram feed.
So the next time you’re about to offer someone a Nurofen, stop and assess the situation – they might just be trying to take a photo.
And you’re probably blocking their shot.
Top Comments
The Hadids and Jenners, yet again proving they are nothing like the original supermodels. Keep trying, girls.
Are you associated with Cosmo Australia? Elle? Because this is the same story they posted and that thousands of people with migraine around the world have been calling you to take down. There's nothing glamorous about the migraine pose. We've all "mastered it" out of necessity. It isn't a compliment; it belittles a serious neurological disease. One billion people around the world have migraine. It affects women disproportionately. Reducing something as serious as migraine to a pose that supposedly accentuates your cheekbones and shows off your manicure is ableist. Posts, stories, beliefs like this reduce migraine to something not to be taken seriously. This is stigma we've been working to break for years. This stigma that it's "just a headache" has meant the disease is underfunded, doctors don't want to go into headache medicine (there's a shortage of headache specialists around the world). Combined, this story is posted on some really far-reaching platforms. You all could have helped do some good. June is migraine awareness month. There's still time to write a piece that is informative and supportive. Instead, we - the advocates and migraine community - are doing the work for you.
The thing that I like about the advent of the Internet is that it provides new and myriad ways to take offense.
Some are even worthwhile.
Here's the answer to whether this publication is associated with ELLE or Cosmopolitan Australia, Beth:
"Mamamia began as a Ladystartup in 2007 as a blog for women in the lounge-room of former Cosmopolitan magazine editor-in-chief, Mia Freedman . In 2008, her husband Jason Lavigne joined her as co-founder. Together over the next decade, they grew the Mamamia blog into a digital women’s media company."
For a company that is a "women's media company," they certainly are cavalier about a neurological disorder that disproportionately affects women, aren't they?
Apparently offending a substantial number of those who are their target audience by trivializing a debilitating disease affecting millions just isn't the deterrent you'd think it would be.
And that is just incredibly sad, because being more socially conscious seems like it would be more advantageous to their image than promoting something so vapid and thoughtless.