Look. If you’re going to ask a professional to work for free, perhaps don’t be surprised if you receive some backlash.
Because although weddings are expensive, people still deserve to be… paid.
Earlier this week, an ‘influencer’ bride experienced an unexpected reaction when she requested a photographer to work for her for free in exchange for exposure to her social media followers.
Photographers Frankie and Laura from company ‘Betrothed and Co’ posted the exchange online after they received an email from a publicist named Melissa, who has an influencer client.
Melissa’s email detailed the influencer bride’s request, stating: “She would like a documentary style video (an hour long) and photos taken at bridal fittings which can be shared with her followers.”
"On the day of the wedding, she would like a video documenting the whole day (must be 1 hour+ in length) and a package that includes approximately 1,000 photos."
Top Comments
Ugh ‘influencer’ No word in the English language makes me roll my eyes more 🙄
I work in marketing and regularly (like 3+ times a week) I get emails from social influencers asking for free product/sponsorship. Whilst we do have some influencers on board, it's amazing what some people think they deserve. Generally, our influencers come on board when we approach them.
Thats the hardest thing that people just don't get, if your influence/brand was that big, I would know who you are. Anyone see's somebody 'living the dream' and everyone thinks they can do it and will get sponsorship straight off the bat.
I don't think there's anything inherently wrong with asking to partner up, as long as you can take no for an answer. Not sure what kind of marketing you do but if there was a way of helping your clients that cost then nothing i'm sure you'd do it (subject to ethical guidelines, etc).
But this was something special! The entitled attitude, the minimal followers (for this sort of thing), all of it.
Oh agreed! Depending how they go about it, sometimes I offer advice on what I look for in influencers and encourage them to keep working on their brand etc. Other times however I get people who haven't even started yet "I'm going to start an instagram page and youtube channel and want you to give me a bunch of free product so I can do that".. Those are the ones that grind my gears the most!