Are you a millennial?
Congratulations. You’re the most spoken about person on the internet. The magical myth of The Millennial.
“2 Out of 3 Millennials Don’t Own a Credit Card.”
“Survey Says Millennials Want To Live In New York, Research Suggests They Should Live In Philadelphia.”
“Career Tip For Millennials: Be Clear, Concise And Compelling.”
“Will McDonald’s new, hip move attract Millennials?”
These are but a few of the news headlines bobbing about the internet this morning: all of them directed to, or talking about, the grand and elusive ‘millennials’. Busy bunch, we are.
It is a little word that has come to carry a heavy load of meaning – so who exactly is the media’s ‘millennial’, and do they even exist?
It is important to note that for as long as the earth has spun around the sun, the older folk have been grumbling about their younger counterparts.
As far back as 700BC, Greek scholar Hesiod was having a ripe old time lamenting the foolish youth of his day.
“I see no hope for the future of our people if they are dependent on the frivolous youth of today, for certainly all youth are reckless beyond words,” he wrote. “When I was a boy, we were taught to be discreet and respectful of elders, but the present youth are exceedingly wise and impatient of restraint.”
Which is basically an ancient Greek way of saying – “Kids of today, ammiright? Jerks. All of ’em.”
Time hop to any home, at any point in history, and the scene would be the same: two parents with furrowed brows, sitting at the kitchen table, exchanging concerns about the youth of the day.