For many women, seeing the first signs of ageing can be upsetting – hence why so many of us list it as our number one skin concern.
And I know as I approach my 30th birthday it’s very much on my radar.
Because, let’s face it – fine lines, wrinkles, pigmentation and loss of elasticity in the skin can all make us look (and feel) older than we’d like.
There is good news, though, because there is plenty you can do to address your skin concerns (some of which you can even start before you see those first lines emerging).
1. Use the right skincare routine.
As your skin changes, so too should your skincare routine. The ageing process sees a great reduction in hydration and elasticity in the skin and therefore, the foamy cleanser you’ve been using since your teens no longer cuts it.
Instead, look for products which are specially designed to prevent and address the signs of ageing. This means milk cleansers which don’t strip the skin of much-needed moisture and specific day and night creams which give the skin what it needs.
2. Serums.
Think of serums as your skincare superhero. They contain high levels of concentrated ingredients (much more so than in any of your other products) to address a range of issues, including ageing. If you don’t currently use a serum in your skincare routine, then get one.
Serums are generally applied one to two times per day (depending on the treatment) and are used after cleansing and before moisturising to ensure they penetrate the layers of skin properly.