But wants her kids to take over one day.
After saying that she was a fool for running her lifestyle website, Goop Gwyneth Paltrow has revealed that she hopes her kids, Moses, 8 and Apple, 10 will take over the operation one day.
The 42-year-old said on Bloomberg Television that she hopes the site will continue to thrive without her in the future.
“I wanted it to be its own thing that my children can run one day if they want to,” she told Bloomberg Television anchor, Stephanie Ruhle.
Paltrow also revealed that she had no clue what she was getting herself in to when she started the website, but admitted the experience had been a rewarding one and had taught her so much.
During her interview with Ruhle, Paltrow spoke a lot about the hardships that she had overcome as a businesswoman.
"I very much want Goop to be its own standalone brand. I know at this point it's inextricably me but we are a team of amazing people who bring incredible ideas to the site," she told Ruhle.
"My dream would be that in 20 years people would sort of recollect that I had something to do with it...and my involvement would be less essential."
Goop launched in 2008, and has had its fair share of criticism since launching, but Paltrow said to the anchor that the negative feedback has had a lot to do with miscommunication and misunderstanding.