What could be better than rock star queen Gwen Stefani and cult beauty company Urban Decay creating a new, limited edition eyeshadow primer to add to their line-up? A bloody good cause, that’s what.
Urban Decay Cosmetics (of Naked eyeshadow palette fame) have announced a new initiative called Ultraviolet Edge, with Gwen as their ambassador, which aims to raise money to “support a wide variety of organisations that are doing incredible things to empower women”.
Loved by makeup artists, celebrities and beauty tragics alike, Urban Decay Cosmetics has long been on the list of overseas "must buys" for Aussie girls. Their lusted after cosmetics offer high quality, fun products with many of their items holding coveted positions on cult beauty lists all over the world. Mecca Cosmetica recently announced that from the 27th March 2015 they be stocking Urban Decay cosmetics in their Australian stores. Our hearts skipped a beat.
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Beauty junkies are anxiously awaiting the sale of the primer, which is said to be somewhere between the Original Matte shade and Matte Eden. It's available now in America and will hopefully make it's way to our shores shortly. If you can't wait, you can purchase the primer for US $20 from Sephora stores internationally or wait with baited breathe outside your nearest Mecca Cosmetica stores.