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1. The reason SBS paid for Guy Sebastian’s place in the Eurovision final.
This Sunday, Guy Sebastian will represent Australia in the finals of the Eurovision song contest, under a deal which was bought and paid for by national broadcaster, SBS.
SBS has paid Eurovision organisers to take part in the larger than life singing contest in a bid to lift ratings and attract advertising on the multicultural broadcaster.
SBS has paid a hefty participation fee, on top of its broadcasting fee to ensure the automatic inclusion of Guy Sebastian in the Eurovision finale.
The Sydney Morning Herald reports that Helen Kellie, SBS chief content officer, says they are expecting over 1 million viewers for the finale event, which will air live at 5am on Sunday.
This ratings increase will come just before controversial legislation is due to be introduced in Federal Parliament. According to the Sydney Morning Herald, if successful, the legislation will permit SBS to screen 10 minutes of advertising in prime time, instead of the current limitation of six minutes an hour.
Commercial television networks have warned that this move will strip $148 million from the advertising pool at a time when commercial TV is suffering.
Despite Renault, Harvey Norman, AHM health insurance and Bingle car insurance, sponsoring the Eurovision event, Ms Kellie said SBS did not expect to make a profit from the contest.