6 things you didn't know about the new face of Maybelline.

Maybelline New York has just announced Gigi Hadid as their newest face and spokesperson for the brand.

Hadid joins an impressive list of women including Christy Turlington, Adriana Lima and Jourdan Dunn who have also represented the brand.

?”We are thrilled to welcome Gigi Hadid to Maybelline New York,” said Jerome Bruhat, Global Brand President.

“As the fashion industry’s newest “it” girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life.”

The reason 1 in 4 Aussie women are buying their makeup from the supermarket.

But you can be forgiven for not knowing much about the US model and “it girl”. Here are six things to get acquainted with the face you’re about to see a lot more of in 2015.

1. She studies criminal psychology.

The 19-year-old has just finished her first year at Eugene Lang College at The New School for Liberal Arts.

2. She’s followed by millions.

Make that a casual 1.4 million Instagram followers and 193K Twitter devotees… and counting.

3. She’s an accomplished equestrian and volleyball player.

And every day that she’s in New York, and not working, she boxes at Gotham Gym with her trainer Rob Piela.

“I grew up my whole life playing sports, so just working out at the gym doesn’t do it for me mentally. I love boxing because I feel like it’s something I can get better at and it takes my mind off of reality when I’m doing it,” says Hadid.

4. She still uses the first Maybelline product she ever picked up.

“I don’t know if it’s cliché to say this, but it’s so true: I’ve been using the same Maybelline concealer (Super Stay 24Hr Concealer) and Maybelline lash curler since I started wearing makeup.

“I really started to wear makeup when I started high school, and I remember Maybelline being all my girlfriends’ favorite makeup brand.”

“..the first Maybelline product I ever used was my best friend’s Super Stay 24 Hr Concealer (a product that I still use today), because who doesn’t have to
cover up their pimples in 9th grade (and after)?!”

5. Her favourite food is pasta.

Enough said.

6. She’s already worked with some of the biggest names in fashion.

At only 19, Gigi has graced the runways of Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott, and Chanel. She landed the cover of the fourth installment of Carine Roitfeld’s CR Fashion Book, and the December 2014 cover of Harper’s Bazaar in Malaysia.

Mentored by Carine Roitfeld, Gigi has sat for renowned photographers including Steven Meisel, Mario Sorrenti, Craig McDean, Bruce Weber, Gilles Bensimon, Sebastian Faena, and Ellen Von Unwerth.

Wikipedia basically told her to stop, she was making every other 19-year-old look bad.