Even Cate Blanchett has fallen victim to the “mummy mafia” – so if you’re a parent, you’ll probably find yourself nodding along to this video.
The Mother ‘Hood parody video, created by baby formula brand Similac, has a simple message: when it comes down to it, we’re all on the same side.
The brand has launched “The Sisterhood of Motherhood” campaign, which aims “to encourage parents to come together and focus on shared goals, not differences”.
“I got mum-shamed last week by a cabby.”
The hilarious video shows warring parenting factions coming together in a playground for one epic showdown.
Both working and stay at home mums make an appearance, as well as dads, same-sex couples, environmentalists, helicopter parents, “the breast police” – pretty much any other parenting belief system you can think of.
The very strange thing that happened after Mia Freedman posted a photo of her groceries.
It’s funny, but any parents will know it’s also awkwardly close to the truth.
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The Quicky
Top Comments
Best ad ever!
Ever been judged by a fellow parent? Then welcome to 100% of the human race.
PS, calling women who voice an opinion that you don't like "mummy mafia" is judgemental and sexist. Do you have a phrase for men who attack women for their parenting? No,of course not.
And if you attempt to claim men don't judge you are either a) not very bright b) not paying attention or c) being deliberately sexist.
But the video is quite cute, even if the title and sub title of the article were anything but.