When he isn’t training Biggest Loser contestants in his signature military style, personal trainer Steve ‘Commando’ Willis is an ambassador for the Sage Institute of Fitness.
In the media he has confidently endorsed their diploma as ‘the best qualification for training and coaching I’ve found’, and as a program ‘designed by the industry, for the industry’. On their website, he also appears in an advertisement that claims, ‘with the Sage Institute of Fitness diploma, you won’t just be an everyday PT’.
But according to a report today in the Sydney Morning Herald, this credential may not allow graduates to pursue a career as a PT at all because most players in the fitness industry do not accept the diploma as a stand-alone credential for personal training.