We just saw what real female upper lip hair looks like on Instagram and we like it. A lot.

When was the last time you had a nice, intimate, up-close look at your upper lip in the mirror?

You know, those moments when you stand in direct sunlight and have a good think about the teeny tiny hairs sprouting out of the bit of skin between your lip and nose.

Going to go out on a limb here, but we’re fairly confident you’ve done this before because if what society says goes, women aren’t meant to have hair there.

With Movember around the corner, we’re set to see men all around the world grow moustaches through the month of November to raise funds and awareness for men’s health, specifically prostate cancer, testicular cancer and mental health.

It’s a very worthy cause, but what about… our moustaches? When will we be ‘allowed’ to stop waxing, bleaching, shaving, lasering and threading the offensive hairs on our upper lips?

According to hair removal brand Billie, that time is now. To celebrate, the US-based brand decided to launch their own Movember campaign, because women have moustaches, too.

You can watch Billie’s Movember campaign video below. Post continues after video.

Featuring all sorts of moustaches belonging to all sorts of women, the images are stunning. It’s also one of the first times we’ve really seen female upper lip hair portrayed on Instagram in a positive, beautiful way and we like it. A lot.

“Newsflash: women have moustaches. We’ve been trained to hide them – wax them, bleach them, shave them – but that doesn’t make them any less real,” the brand wrote alongside their brilliant video ode to upper lip hair.

“Fuzzy and faint or dark and dazzling, they’re there. So this Movember, we’re growing out our (formerly) top-secret upper lip hair and matching 100 per cent of contributions made to our Movember team, up to $50,000.”

The brand also uses its platforms to advocate for more realistic depictions of body hair, on Instagram and in life. In a time that lends itself to social media movements, this is one that makes our feeds a better place to scroll, not worse.

 

View this post on Instagram

 

A post shared by Political Creative – Sassy (@sassy_latte) on Aug 5, 2019 at 4:15pm PDT

 

View this post on Instagram

 

jus me and allllll my mustache hair @billie growing up I haaaated that shit but these days I really don’t mind. I have completely given up on trying to “maintain” my upper lip hair. because uhhhh who cares. anyways, how’s your tuesday going? I’d love to hear your stories and opinions on upper lip hair????

A post shared by Kalie Chebib (@kaliechebib) on Oct 29, 2019 at 1:07pm PDT

 

View this post on Instagram

 

A post shared by ASHLEY ARMITAGE (@ladyist) on Sep 8, 2019 at 11:55am PDT

 

View this post on Instagram

 

A post shared by Emily Witko (@witkoochocinco) on Jul 2, 2018 at 10:49am PDT

 

View this post on Instagram

 

I don’t need anyone. I just need everyone and then some more xx

A post shared by anna laurens (@fdraca) on Oct 16, 2019 at 7:15pm PDT

 

View this post on Instagram

 

Bare, bushy and everything in between. Note: actually hairy-er than this, ladies and gents. #projectbodyhair

A post shared by Miza A.Q. Firdaus (@miza_____pizza) on Aug 28, 2019 at 8:43am PDT

 

View this post on Instagram

 

A post shared by A-Rae (@inmycolorfulhead) on Jun 5, 2019 at 4:51pm PDT

 

View this post on Instagram

 

A post shared by A-Rae (@inmycolorfulhead) on Apr 22, 2019 at 6:31pm PDT

 

View this post on Instagram

 

A post shared by Shideh Kafei (@shidehkafei) on Jul 9, 2018 at 3:28pm PDT

 

View this post on Instagram

 

a concept.

A post shared by julia (@mynameisbabyju) on May 1, 2017 at 5:12pm PDT

 

View this post on Instagram

 

A post shared by Mei Mac (@meimeimac) on Aug 9, 2017 at 7:59am PDT

 

View this post on Instagram

 

A post shared by Estefani Luna ???? (@sidewayssteph) on Sep 28, 2018 at 8:02pm PDT

 

View this post on Instagram

 

A post shared by @disssgrace on Sep 23, 2019 at 8:28am PDT

 

View this post on Instagram

 

A post shared by Morgan Mikenas (@i_am_morgie) on Aug 12, 2019 at 2:20pm PDT

But what about if you don’t like your body hair? What if you feel better about yourself with it gone?

That’s OK, too, because what women do with their body hair is completely up to them. And judging by the different shapes and styles we received when we asked 52 women to draw their pubes, there’s no ‘one way’ to groom.

It’s worth acknowledging, though, the subliminal messages from advertising over the last decade that can inform our choices.

Body hair isn’t clean. Body hair isn’t attractive. It’s not sexy to have pubic hair. Shave your legs before he comes over. Women should be silky, smooth dolphins.

But we’re not dolphins. We have hair in different places on our bodies and it’s 100 per cent OK. (Here are some other amazing images from Billie’s advertising.)

Do what you want with your hair, but we're all for celebrating representations of female body hair that push back against what's traditionally 'acceptable', like what Billie is doing with its advertising.

And brands: give us all the moustaches and snail trails and pokey-out pubic hair and leg hair.

We'll probably buy your products.

You can support Movember by visiting au.movember.com/.

What do you think of Billie's advertising campaign? Tell us your thoughts in the comments!