Celebrity gossip stories - whether true or not yet confirmed - can take on a life of their own.
And we've seen recently just how easy it is for rumours to spread like wildfire online. Take this past weekend's example of Rihanna and A$AP Rocky - all it took was one tweet for things to blow up.
On Thursday, the internet's 'messiest fashion influencer', Louis Pisano, dropped a rumour on Twitter they knew would get people talking. It read - "Rihanna and A$AP Rocky have split. Rihanna broke up with him after she caught him cheating with shoe designer Amina Muaddi."
In a few follow up tweets, the influencer added: "Amina was responsible for designing Fenty’s footwear offering and Rihanna is often seen in custom shoes from her own label. A$AP and Amina is not new though as she was seeing him years ago and also collaborated with him on a collection of shoes. Things apparently hit the fan at Craigs in LA. Allegedly this happened during Paris Fashion Week."
But alas, it was utter BS.
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