For busy parents who want to build a strong connection with their kids, Genevieve Muir, the founder of Connected Parenting and co-host of the How To Build A Human podcast, made in partnership with LEGO® DUPLO®, has some good news.
Muir says that parents only need to spend NINE minutes a day to play, and those nine minutes can make a huge difference to our kids' development.
"We don't always realise how important play is for kids," Muir tells Mamamia.
"In the past there was a heavy focus on training and teaching our babies the alphabet with things like flash cards, but we know now that play is actually the work of childhood. When we play, we're in a flow state and our brain can learn so much faster than when using repetitive learning techniques."
Watch: The things pregnant people never say. Post continues below.
Once we understand how important play is to a child's development, parents need to work out ways we can help foster and encourage them to play creatively at home. Muir says a little preparation is key.
"We need to encourage kids to get down on the floor and play, but we can help them get started by rotating the toys we put out.