Imagine if you were asked to explain your own beauty to someone. Would you struggle?
Yeah. You and the other 3.5 billion women on the planet.
The reality is that most of us can’t see our own beauty like the people around us can. We’re constantly underestimating ourselves. In fact, only 4% of women around the world consider themselves beautiful.
This video will change the way that you think and feel about your own beauty….
An FBI-trained forensic artist, Gil Zamora, created sketches of seven women who were hidden behind a curtain; he used their self-descriptions as the basis of his drawings. Prior to the session with Zamora, each of the women were also asked to spend some time with a stranger – without being told why. Zamora then also drafted sketches from the stranger’s depictions of the women.
And the result? Well, we’ll let you see for yourself.
The Dove Real Beauty Sketches campaign encourages women to reassess how they see themselves.
You can join the conversation on Dove’s Facebook page here.
And if you needed further reminding of exactly WHY women’s perceptions of beauty are so skewed, then click through this gallery of photoshop fails.
Editor’s note: This is not a sponsored post. We’re just big fans of this ad campaign and wanted to share this video exclusively, with you.
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Top Comments
The success of Dove's Real Beauty Campaign has enabled the company to seemingly distance its self from it's parent company unilever. But people who are so quick to praise Dove for challenging the dominant ideology in the beauty industry should not forget that unilever also own slim fast (weightloss bars) fair and lovely (a skin lightening company) and lynx (infamous for its installation on sydneys martin place, where bikini clad women splashed around in a hot tub for a promotional launch, or of course more recently the 150+ complaints received by the ACCC regarding its latest advert, eventually pulled for its ageist connotations).
Dove should be praised for opening a dialogue but for not much else.
Also the women in this advert are predominantly white, slim and relatively attractive- not really challenging much about much.
Then the same people who own Dove go and create the Lynx ads that portriat women in a total different light.