real life

Domestic violence. Which of these ads is the most effective?

We’ve heard the statistics before and yet, each time I hear them, they’re no less shocking.  According to White Ribbon Australia, one in three Australian women over the age of 15 have reported experiencing physical or sexual violence at some time in their lives. And I have no doubt  it’s true. I have no doubt because I don’t know a single woman who hasn’t had an experience – at some point in their lives – when they’ve felt physically unsafe because of a man.  (And yes, it’s important to acknowledge that men are also the victims of domestic violence but the majority of victims are overwhelmingly women).

So. Last week these three completely different community service announcements about violence against women came across our desk. Watch them and then tell us which one you think is the most effective …

What do you think? Which is the most effective?

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