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Australia's latest domestic violence ad will give you goosebumps.

In Australia, domestic violence kills one woman a week.

Last year, just under half a million Australian woman reported suffering either sexual or physical violence at the hands of their partner.

It’s an epidemic, and a growing one.

Image via Youtube/Department of Social Services, The Australian Government.

This week the Australian Government has released a new ad targeting parents.

The one minute ad begins with a young boy shutting the door in a girls face. The girl is told he did it 'because he likes you'.  We also see a tween boy being berated by his father for 'throwing like a girl' and a teen taking a picture down a girl's top as she bends over.

The ad escalates to show an adult couple arguing in a car, and then, a man chasing a woman up the stairs and throws her to the floor.

Image via Youtube/Department of Social Services, The Australian Government.

The confronting ad urges Australian men to stop the violence from the start. It's part of a $30 million campaign launched by Social Services Minister Christian Porter and Minister for Women Michaelia Cash, on Wednesday.

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The ad, which the government said is targeted at 'influencers' (read: parents, teachers and coaches) encourages parents to 'become more aware of what they say and do' and to stop disrespectful behaviour at the root, by being more mindful of making sexist remakes like 'throwing like a girl' or the child is hurting you 'because he likes you'.

Image via Youtube/Department of Social Services, The Australian Government.

"People know that violence against women is wrong. What they may not know is that ... all of us can unknowingly excuse and therefore perpetuate the behaviour that can lead to violence," Porter said.

"It has become clear from our research that too often adults blame the victim by asking what a victim may have done to invite what should simply be recognised as unacceptable, disrespectful behaviour."

Image via Youtube/Department of Social Services, The Australian Government.
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