In Australia, domestic violence kills one woman a week.
Last year, just under half a million Australian woman reported suffering either sexual or physical violence at the hands of their partner.
It’s an epidemic, and a growing one.
This week the Australian Government has released a new ad targeting parents.
The one minute ad begins with a young boy shutting the door in a girls face. The girl is told he did it 'because he likes you'. We also see a tween boy being berated by his father for 'throwing like a girl' and a teen taking a picture down a girl's top as she bends over.
The ad escalates to show an adult couple arguing in a car, and then, a man chasing a woman up the stairs and throws her to the floor.
The confronting ad urges Australian men to stop the violence from the start. It's part of a $30 million campaign launched by Social Services Minister Christian Porter and Minister for Women Michaelia Cash, on Wednesday.