For many women, ingesting collagen supplements on the daily has become as routine as brushing your teeth and putting on sunscreen.
Whether you down a little vial of it every morning, stir it into a glass of water or add it to your morning smoothie, getting some form of collagen in your gut is the buzzy new "wellness" solution - and it seems to be one we're all jumping on board with.
To put into perspective just how big it is, the global collagen market is expected to reach $7.5 billion by 2027.
Yep. That's a lotta money.
And given this is such a rapidly expanding sector in the beauty industry, there are now HEAPS of ingestible beauty supplements on the market.
They normally take the form of a tablet, capsule, powder or liquid and you'll probably spy them on social media, marketed by influencers, celebrities and wellness brands as the key to keeping skin hydrated, glowing and ageless.
And while talk around collagen isn't anything new (this has been going on for years, friends), the current hype around skincare and anti-ageing solutions is bumping the trend into overdrive.
Watch: Here are 7 ways to improve your skin while sleeping. Post continues below.
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