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Walk into any health food store, and you’ll see them lining the walls.
They promise that you’ll lose weight. A lot of weight, in a short period of time. They promise that you’ll never feel hungry. That you’ll become revitalised, energised. That you’ll sleep better at night.
The only catch? You’ll be drinking two-thirds of your meals out of a straw.
That’s right. I’m talking about diet shakes – the umbrella term for every kind of ‘healthy’ drink that’s designed to replace a meal so that you don’t have to eat breakfast/lunch/dinner. You just empty a sachet into a shaker cup, fill with water and enjoy that instead.
These kinds of diet shakes have been around for ages, but more and more brands are jumping on the diet shake bandwagon – including Isagenix, the latest cult-health trend to hit the mainstream.
At face value, they tend to sound great – especially when they’re being sold on weightloss benefits. But as time goes on, more information is starting to come out about these so-called diet shakes – including the fact that they may not be so good for you after all.
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A new study from research company Canstar Blue found that one in five customers who bought weight-loss shakes actually PUT ON weight after using them.