It's no secret that there has been a global boom in aesthetics. Staring at ourselves on Zoom, coupled with hours spent mindlessly scrolling through perfectly curated, often photoshopped and filter-heavy images on social media, has come a demand for aesthetic procedures - especially dermal fillers.
As someone who has been in the cosmetic industry for many years now, the problem I am seeing more of, especially among my patients who first began with me several years ago, is the mistaken belief that fillers will fix all problems.
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At least weekly, I see a patient who fully commits and spends the necessary time, energy and money to invest in what I call a full face rejuvenation - aka a 'facial renovation'.
The patient becomes used to compliments from others on how great she looks, how she passes for someone 20 years younger, etc - however, the fact is that the underlying bony changes of ageing is something that none of us, even surgery, can fully reverse or halt.