For 32 years, Constance Hall didn’t have a lot of money.
She grew up in a modest household, and throughout her twenties and early thirties she says she was “broke”.
Then, in 2015, she launched a Facebook page, went viral, and suddenly became an internationally recognised ‘brand’. In July 2016, Hall self-published Like A Queen, her first book, and something strange happened.
She got rich.
If you’ve ever read anything by Constance Hall, you’ll know that her style is uncensored, unfiltered, and entirely unpretentious – an approach she also takes when talking about money.
It’s disarming. Rarely do we hear people speak honestly about figures, and the subtle ways life changes when you find yourself with the type of money you didn’t think you’d ever have.
But in an interview with Mia Freedman for the No Filter podcast, Hall spoke candidly about the decision to self-publish, what she spent her money on, and what life is like now with a different kind of income.
Listen to Mia Freedman’s full interview with Constance Hall. Post continues after audio.
For the now-34-year-old, the opportunity to self-publish Like A Queen, and cut out a publisher, was only possible because “the planets aligned right”.
“My family doesn’t have much cash [but] my mum and my stepdad broke up that year,” she says. “My stepdad had a farm to sell… that’s how they were dividing their divorce. Then my stepdad said to me, ‘can you look after my money?'”
“I was like, ‘sure, can I borrow $50,000?'”
“I was told I needed $50,000 [to self-publish] and I had no idea where I’d get $50,000 from.”
So Hall hired a publishing facilitator, and got to work self-publishing.
Top Comments
Good on her for doing it her way and on her own. But really, how is it that she wrote a book when she can't use basic grammar and spelling? *you're. *than. It's not that hard! I'm not a grammar-nerd but when you decide to make writing your 'profession', do it properly.
I think it was done on purpose. Constance's target demographic is uneducated suburban bogan mums, and from what I've seen of her book it's really less of a "book" as a collection of long Facebook posts. I honestly think she deliberately skips the proof-reading to appear more "real" and relatable to the people she knows are buying it.
I'm not personally a fan of Constance/her approach, but hats off to her for turning a $50k loan into revenue of over $4m - and that's from the book alone. And the best thing about being self-published is that she would have received a far larger cut than had she gone through a publisher. Take note, traditional publishing houses...
But the she blew almost all of it bar the money for the house. Not so smart.
Not saying what she did afterwards or that she herself is smart - just referring to this activity alone.
Well she did say she had to pay people (am assuming staff), repay the loan, tax (a massive chunk) and the $175000 on the global tour (but that would be a tax write-off and excellent publicity for future books and increasing Instagram followers which would translate to sponsored post dollars). I’d say, considering her financial management experience, this does sound reasonable - she owns a mortgage-free house, no debt, amazing world tour experience and a thriving business. Loads of people blow much bigger windfalls or earnings than that all the time.