Colleen Hoover says her life is pretty ordinary.
“I lead such a boring life. I've been married to my high school boyfriend for 22 years," the author said in a goodreads Q&A. "I live in the same town I grew up in. We live in the middle of nowhere. Like so far in the middle of nowhere that we can't get pizza delivered to our house."
Yet, despite this so-called bland existence, the born and bred Texan has produced 26 novels in just over a decade – and sold more than 20 million copies of them. One of her bestselling tomes, It Ends With Us, is even being made into a film starring Blake Lively as leading lady Lily, who readers first met in It Starts With Us.
Hoover is a superstar of epic proportions, but despite her eponymous hashtag attracting more than four billion views on TikTok – and counting – #CoHo, as she’s known, still thinks her success is a “practical joke”.
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“I have imposter syndrome. I think all of this is a practical joke. I just keep playing the part and you should to until someone comes and tells us it's a prank,” she told fans in the aforementioned Q&A.