NSFW: Possibly the most genius way to raise awareness for testicular cancer, ever.

So, men all over the globe are currently posting pictures of their wangs on social media.

“Yeah, and?” – internet.

Shut up internet – it’s different this time, okay? These wang pics are different because they are all about raising money and awareness for testicular cancer. It’s part of a campaign called Cock In A Sock, which was inspired by the Make Up Free selfie campaign for breast cancer that went viral last week.

Basically, men post a photo of their cock in a sock on Instagram/Twitter/Facebook, and then they are supposed to donate money to testicular cancer on the campaign’s official fundraising website.

And it’s kind of going nuts (HA. Word play!).

The campaign was launched by UK man James Brown, who kicked things off by posting this photo of Danny Charge:

From there, the #CockInASock pictures came flooding in – the official Cock In A Sock Facebook page has 109,000 likes and counting.

And because we know you were about to head straight over to the page for a sneaky look, we’ve put together a little NSFW gallery for you:

So, what do you reckon – cheeky way to get attention for a worthy cause or totally inappropriate?

(And by the way, if you know anyone who wants to take part, just use the hashtag #CockInASock)

Like Mamamia Rogue on Facebook

Rogue is Mamamia’s space for fun, viral and random content, with everything from feminism to pop culture. We scour the internet so you don’t have to, and bring all the best bits back.