There is a new competition and I am going to win it. It’s a tough one. But I feel I have it in me.
It’s to do with sleeping.
There are hashtags going around: #cleansleeping and #sleptclean.
They’re about turning phones off before bed. Using silk pillow cases. Having an LED light to wake you up. Wearing an eye mask, ear plugs, little dabs of lavender oil on the wrists and ankles. All to create and better night’s sleep.
I don’t use any of these things. But I bet I’d still win at sleeping.
The reason sleeping has got it’s own hashtag? Because it’s been discovered.
It’s been discovered as the secret to “thriving”. The secret to being beautiful. The secret to actually-booking-the-dentist-and-printing-out-your-travel-itinerary-because-you’ve-been-talking-about-it-forever getting shit done.
No matter that we’ve been doing it since the beginning of the human race. Only now can it be seen in its true miraculous, miracle-working form.
It’s been, almost… reinvented.
Why? Because Gwyneth Paltrow and Arianna Huffington say so.
And the hashtag has risen. Cue: Competitiveness.
(Who has the best photo to accompany the hashtag? Who is doing it right and beautifully and with a smile? If you use the hashtag, but you’re clearly using your iPhone in bed, THEN YOU HAVE FAILED. That’s a number one rule of the Clean Sleep Mean Girls club.)
Thrive Global is the latest initiative from Huffington, businesswoman and founder of the news website The Huffington Post. It provides courses to get you from “surviving to thriving” and part of this is learning how to sleep. Huffington also released a book in April this year, named The Sleep Revolution.
“When I look back on mistakes I’ve made…they all have one thing in common. I was tired,” chief marketing officer at J.P. Morgan Kristin Lemkau writes on the Thrive site.