A new generation of young female entrepreneurs is changing the landscape of business innovation in Australia.
They herald what I coin the millennial woman.
They are a powerfully influential community of women who are passionate and motivated.
Committed to thinking outside the box, these women inspire each other and those around them to succeed, as active participants in the world-wide tech start-up community.
These are young women like Gen George, founder of award-winning tech start-up OneShift, an innovative app that matches up job seekers with shift or part-time work.
Women like Jess Wilson, the brains behind fashion app Stashd, or Nikki Durkin the founder of 99dresses.
I met all three recently at a Women in Innovation breakfast at Fishburners, a start-up community in Sydney, and I learnt how each of their businesses started in the same way—with one simple idea.
These women took a leap of faith to turn their ideas and initiatives into tangible outcomes, consolidating their talents into successful business ventures.
They are part of a growing worldwide force of female entrepreneurs tapping into new local and global markets and exploiting new niches.
It is women like Gen, Jess and Nikki and the many before them, who have forever altered the way in which women participate in entrepreneurial activities around the globe.
Ernst and Young has identified that female entrepreneurs own about a third of all businesses in the world and in the next five years, the global incomes of women will grow from US$13 trillion to US$18 trillion—almost twice the growth in GDP expected from China and India combined.