By MIA KLITSAS, founder of Moxie.
I’m sitting on the plane, homeward bound, from what has been one of the most intense and overwhelming yet exciting and happy experiences of my life.
I’ve been in Uganda for the last week with our ‘Pads for Pads’ initiative, whereby we are providing reusable sanitary pads to schoolgirls who otherwise would not have access to them. Many of these girls will miss up to 20% of their school year (or drop-out altogether) as a result.
During my stay, I visited three schools in some of the most remote villages in Uganda, where many girls cannot even access reusable sanitary pads, let alone afford them. Most of the girls I met use old clothes or dirty rags when they have their periods. This, as you can imagine, is not only incredibly uncomfortable and embarrassing because leakage is almost guaranteed, but it’s also unhygienic.
With a chunk of the profits generated through the sales of our Moxie products in Australia over the last few months, we provided 500 girls with a year’s supply of reusable sanitary pads each over the past week – locally made by our partners at AFRIpads – plus menstrual and sexual reproductive education. By the end of the year, that number of reusable sanitary pads will jump from 500 to 6,000. These girls now have the confidence to continue their schooling, uninterrupted by their periods and as they so rightly deserve.
I have met young Ugandan school-girls that want to be doctors, business-women, teachers… each of them want to be SOMETHING.
I did not meet ONE single girl that said she wanted to be ‘nothing’.
Top Comments
This is fantastic. Whether it's for publicity or not, it's great when companies use their revenue and power for charitable pursuits. I'd rather buy from a company where some of my money goes to a charity rather than NONE of it :) That said, I don't buy disposable sanitary items... wish I could buy the AFRIpads for myself!
What a fantastic marketing campaign! I wonder how the price of 500 kits compares to a return airfare to Uganda?
Hi "guest",
It absolutely IS a marketing campaign and we are not ashamed of that - the more Moxie product we can sell in Australia, the more kits we an donate to the girls that need them in Uganda, And it certainly IS worth the cost of an airfare, which I paid for myself mind you, if only to highlight the enormous issue that's going on over there.
The first 500 kits donated was just the tip of the iceberg - our aim is to provide 6,000 kits to 6,000 girls by the end of the year; these are being made and distributed as we speak.
Mia