A list of just how much celebrities and influencers are able to make for promoting products on their social media channels has been released this week, and all I can say is get ready for your jaw to hit the floor.
Collated and released by Instagram planner and scheduling tool HopperHQ, the inaugural Instagram Rich List revealed that one celebrity at the top can charge up for AU $719,000 for a single post.
"Instagram is now an incredibly effective marketing tool for brands and it's fascinating to see how celebrities and influencers are able to monetise their accounts to so effectively," HopperHQ co-founder Mike Bandar said.
Top Comments
Just the modern way of living....celebs have always been paid lots to flog products, the medium is the only difference. Hell i wouldn't say no to doing it if asked....we all have to make a living and it's always very obviously product placement.
It's no different to celebs doing ads on TV. How much did George Clooney get for the Nespresso commercials, or Johnny Depp for those godawful Dior fragrance ads? Of course they should clearly state that they're being paid - although it's probably just easier to assume they're being paid for everything.
Exactly. Instagram is just a giant billboard. I remember when I was little and my parents were getting the front fence fixed. The guy fixing it offered them a discount if they agreed that he could put a sign advertising his company on the fence. My parents refused and told us kids don't ever sell yourself like that. Still resonates with me to this day whenever I see photos from influencers on articles.