When Kenzo featured it in their Spring 2013 runway show, we thought it was just a fashion thing. When Lupita Nyong’o busted it out at the CFDA Awards, we figured it was an ‘Only on Lupita’ thing.
But Dior Addict’s new mascara advertisement has us convinced. Full-blown bright eyeliner is a Thing. From electric blue to peach to hot pink, we’ve noticed lids being lined with a rainbow of shades that were previously reserved for eye shadows and lipsticks alone.
If you apply a brightly coloured eyeliner the same way you would a darker shade, it won't do anything to make your lashes look thicker, which is why our favourite version of the look is Dior's 'double liner' style - where you paint on dramatic black wing first, then draw an arch of colour over the top. We're still not game to try the look at home, but it's a great way of extending your lash-line and making your eyes look big and bold.
In terms of putting colour on your face, a bright eyeliner can certainly outlast a similarly eye-catching shade of lipstick, and if you pick your colour right, it can do an incredible job of bringing out the colour in your eyes.
We'd suggest going for maximum contrast here. Blue eyes look amazing with yellow and gold, while purple eyeliner can give intensity to green eyes. Peaches, pinks and purples look great with any pale eye colour, while a bright blue works wonderfully with brown and hazel eyes. If you've got dark brown eyes then congratulations, because every colour will look good on you.