We can hear women cheering everywhere.
Remember this photo of celebrity mum Alyssa Milano, 42 just casually breastfeeding her daughter and taking a selfie? She posted it late last year.
The beautiful black and white image was captioned with, "Ah, the joy of suckling! She lovingly watched the fishlike motions of the toothless mouth and she imagined that with her milk there flowed into her little son her deepest thoughts, concepts and dreams. - Milan Kundera,"
The photo got mixed reactions - most were positive from her 340,000 followers. But the photo was taken down from the social media site, prompting a huge backlash.
In December last year she spoke to ladies of The Talk about her experience.
"I got really sad about it, because who are we, that now we get upset as human beings if we see a woman feeding her baby?" She said to the ladies.
The actress took to Twitter to ask about why breastfeeding photos were banned, when other - more sexualised photos - were allowed to stay.
It was a question that many women and celebrities posed.
Other celebrity mums such as Jaime King, Miranda Kerr and Alanis Morrisette have posted breastfeeding photos to Instagram in support of removing the taboo around it. Other celebrities such as Kourtney Kardashian have shared breast pumping photos too.
And now, finally Instagram has listened and has changed it's rules around images of women who are breastfeeding and women who show post-mastectomy scarring.
In a statement released by the social media giant, Instagram said:
We know that there are times when people might want to share nude images that are artistic or creative in nature, but for a variety of reasons, we don’t allow nudity on Instagram. This includes photos, videos, and some digitally-created content that show sexual intercourse, genitals, and close-ups of fully-nude buttocks. It also includes some photos of female nipples, but photos of post-mastectomy scarring and women actively breastfeeding are allowed. Nudity in photos of paintings and sculptures is OK, too.
Just to reiterate (in case you missed it) the statement specifically says, "photos of post-mastectomy scarring and women actively breastfeeding are allowed."
What a win for women. From mothers everywhere, we want to say thank you Instagram.
What do you think of breastfeeding photos on social media?
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