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Tower 28 has finally arrived in Australia. Here are 5 cult products you need to add to cart.

Beauty friends, some very good news. One of the most requested brands is now available in Australia.

Say g'day to Tower 28.

Yes! It’s here! Meaning? No more sending wishlists with friends who are travelling to the US! Thanks to MECCA, the cult beauty brand will finally be stocked in Australia from August 27 (AKA right now). 

Watch: Speaking of beauty products, here's an explainer on MCoBeauty launching in the US. Post continues below.


Video via Mamamia

So, here's everything you need to know about the 'cool girl' makeup and skincare brand's big launch — including the best products to buy.

What is Tower 28?

Tower 28 was launched in 2019 by Californian Amy Liu, who struggled with temperamental skin her entire adult life.

Back in 2019, after working as a beauty executive for over 15 years, Amy — who was in her 40s — decided to take a leap of faith and start her own brand.

Her goal? To make sure reactive skin could still have fun with beauty. 

If you've tried or heard anything about Tower 28, you'll know it makes glowy, it-girl skin possible (and fun) for all, with dermatologist-approved, high-performance skincare and makeup designed for even the most sensitive skin.

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Where can you buy Tower 28 in Australia?

As of August 27, a range of Tower 28’s best-selling products will be stocked exclusively in MECCA at 35 stores across Australia and New Zealand and online at mecca.com.

What Tower 28 products will be stocked at MECCA?

Here’s a full list of all the Tower 28 products you’ll be able to shop at MECCA Australia and New Zealand:

Skincare:

• SOS Cleanser

• SOS Rescue Spray

• SOS Rescue Cream

• SOS LipSoftie® Lip Treatment

Makeup:

• Swipe Serum Concealer

• SunnyDaysTM Tinted SPF 30 

• OneLiner Lip Liner

• SuperDew Highlight

• ShineOn Lip Jelly

• SculptinoTM Cream Contour

• MakeWavesTM Mascara

• LipSoftie® Lip Treatment

• BronzinoTM Cream Bronzer

• BeachPlease Cream Blush

Don't know where to start? Here's the best products to get your hands on.

What are the best Tower 28 products? 

Tower 28 SOS Rescue Spray, $46.

Image: Mecca/Tower 28.

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If you’re a gal who struggles with breakouts or redness, this soothing toner treatment is for you. It's formulated with an ingredient called hypochlorous acid, which helps to soothe and calm your skin, support the skin barrier, and keep flare-ups at bay. It's the perfect product to use post-cleanse on clean skin and works well for blemishes, sunburns, rashes, eczema, post-workout, and post-procedure skin.

The cool part? It also has the American National Eczema Association Seal of Acceptance™. We love to see it.

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Tower 28 ShineOn Lip Jelly, $27.

Image: Mecca/Tower 28.

If there’s one product you’ve gotta try, it’s this crowd-favourite gloss. Using a unique blend of five nourishing oils to soothe and protect lips, it gives you the perfect hint of colour and shine while actually looking after your lips at the same time. Meaning? You don’t have to keep reaching for your lip balm while trying to rock glossy lips!

Tower 28 BeachPlease Lip + Cheek Cream Blush, $33.

Image: Mecca/Tower28.

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With a beautifully creamy, buildable colour and a second-skin finish, this blush is one of Tower 28's best-selling products for good reason. Available in nine different shades, the mix-and-match formulation is made with a bunch of skin-loving ingredients like green tea and aloe vera extract and is all about supporting the skin (while making sure it never looks creasy or cakey!).

Tower 28 MakeWavesTM Mascara, $33.

Image: Mecca/Tower 28.

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A vegan mascara designed for sensitive eyes? Sign us up. With a unique triple-wave wand and flexible bristles for maximum length and definition, this lightweight and buildable formula, which comes in 'Drift' (espresso brown) and 'Jet' (black) is where it’s all at. No crunchiness. No flaking. No irritation. Just beautifully voluminous lashes. Psst… it might just be your new Holy Grail!

Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, $53.

Image: Mecca/Tower 28.

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You can’t possibly chuck in an order for Tower 28 products without shopping the foundation. We don’t make the rules. This lightweight formula is the bee’s knees for evening out your skin, while soothing signs of redness and still keeping your skin looking like skin. Freckles, cute marks, the whole jam.

Shop now.

Have you purchased Tower28 products before? Share your thoughts in the comments section below.

Feature image: Instagram/Tower28.

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