Whether you love or hate them, dupes have become a new cult favourite treasure hunt for many skincare enthusiasts.
Dupes allow us to try current and previously 'cult status' beauty products for usually a fraction of the cost, which becomes a very enticing prospect as everything around us becomes increasingly expensive.
And they've come a long way since they started becoming popular.
Watch: Mamamia's beauty editor tries the viral 10-pump foundation hack. Post continues below.
In 2024, we are seeing more dupes than ever as skincare popularity continues to boom and social media hype around products is at an all-time high.
I personally love a dupe. As someone who's always recommending skincare to people, I love that I can give people affordable alternatives to those viral products. Because no matter how much you love skincare, sometimes shelling out over $100 for a moisturiser can seem daunting and downright scandalous.
However, not all dupes are created equal, and often, you have to wade through the weeds to find the ones that are actually worth your money.
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