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It's true! Just look at the shelves! Foundation sticks are everywhere right now.
From what I've seen slinking across my desk in the past few weeks and months, this winter is all about easy, effective and portable coverage.
These clever little sticks can often double down as a concealer, highlighter stick or just your standard all-over foundation. The best part? Lots of these formulas also moonlight as skincare, offering up a new species of hybrid formulas that prioritise the 'your skin but better' approach to coverage.
Watch: Mamamia's beauty editor tries the viral 10-pump foundation hack. Post continues below.
Of course, this doesn't mean you can't wear liquid foundation, silly. We'd never tell you what you can and can't put on your face! It's more to do with the fact that other formulas are just way more popular right now.
They're convenient, easy-to-use and just seem to make life a little easier for people who catch transport while doing their makeup. (Me). As a lazy person who doesn't have time to faff around in the morning, the quick and easy swipe-and-set blend application of foundation sticks is a serious winner.