As any good beauty girlie knows, serums are the stuff you spend on. While things like cleansers and moisturisers usually fall in the savey basket, serums are way more concentrated, active and effective than any other product in your skincare line-up — which is why they tend to cost more than other products.
Sitting at the top of the heavy lifters? Retinol. It's one of the most proven ingredients and the gold standard when it comes to addressing skin concerns such as ageing, breakouts and pigmentation.
Of course, they're not all created equal — so it's one of those products we usually spend more money on.
So when I discovered skin scientist and beauty wizard Hannah English uses (and recommends) an affordable retinol you can grab at the chemist — I immediately needed to share it with you.
Watch: Speaking of skincare, here are 7 ways to improve your skin while sleeping! Post continues below.
If you don't know who Hannah Enlgish is, she's a beauty writer (she's part of the sprakly You Beauty Collective) and content creator with a background in pharmaceutical research, and she's all about making the science around skincare feel... not scary.