The beauty market, she's crowded.
As a beauty editor, it can feel like there are a zillion new launches parading through the spinning doors, every single second.
But while there's a lot of new stuff out there, there are some tried-and-true brands that I always find myself turning back to. The ones with products that just work.
Benefit Cosmetics is one of those brands.
And while they're very well known for their brow products, they also excel at a whole load of other makeup staples. See, for example: The POREfessional Primer, and ALL of their 76,000 mascaras.
Plus, you might have heard that the brand is also on the cusp of launching a BIG, JUICY announcement.
Psst: It's a new skincare line.
Following the success of their primers and makeup setting sprays, the brand has seen a gap in the market for pore care skin products - and this new range sounds like it does it all.
Featuring six products all up, the new pore collection offers two solutions to clear pores, two solutions to visibly minimise pores and two solutions to smooth pores.
So, what are they?
Good question. There are two cleansers (Benefit The Porefessional Get Unblocked Cleansing Oil and Benefit The Porefessional Good Cleanup Foaming Cleanser), a toner (Benefit The Porefessional Tight ‘N Toned Toning Foam), two masks (Benefit The Porefessional Deep Retreat Clay Mask and Benefit The Porefessional Speedy Smooth Mask) and a moisturiser (Benefit The Porefessional Smooth Sip Moisturiser).
The products officially hit shelves on March 1st - so keep your eyes peeled.
Wanna hear our first impressions of the range? Listen to this episode of You Beauty. Post continues below.
Now, whether you're a Benefit Cosmetics fan or not, you gotta say - the hype around this brand and everything they launch is legit.
Whether it's the feel-good marketing, the passion behind the brand or the fact that they sell good products that do what they say they're going to do, Benefit Cosmetics is one of those brands you can never go wrong with.
So, you know what we thought would be fun?
To celebrate the launch of Benefit's new The Porefessional skincare range, we've pulled together a big list of all the best Benefit Cosmetics products and why people are so obsessed with them.
Okay. This is going to be hard.
10. Benefit Cosmetics Fluff Up! Brow Wax, $48.
Another newbie, please meet: Fluff Up! Brow Wax.
Yes, another brow product, we know. But she's different.
This creamy (yet clear) eyebrow wax is another of Benefit's most recent launches and is everything you need to amp up your brows for added texture and volume - without the gross crunchiness or white flakes.
The best part? You don't feel like you have Clag glue on your brows. We love.
9. Benefit Cosmetics 24-HR Brow Setter Clear Eyebrow Gel, $48.
Not a wax fan? This might be the gel for you.
Benefit's popular invisible shaping and setting gel holds brow hairs, locking down your brow makeup for *literally* the entire day.
Just scroll through Adore Beauty and you'll see reviews like "this product completely changed my makeup game," and "I will keep using this forever." Enough said.
8. Benefit Cosmetics Precisely, My Brow Pencil Ultra-Fine Shape & Define Pencil, $48.
Everybody loves a good brow pencil. And this one is a real goodie. Why? Because it's quite possibly one of the most precise, ultra-fine and natural-looking brow pencils you'll come across.
Really.
It helps you effortlessly build up your brows with super-fine, natural-looking strokes, and the colour options are 11/10.
She's spendy for a brow pencil, but gosh she's good.
7. They're Real! Xtreme Precision Liner, $42.
Say hello to quite possibly the greatest eyeliner of all time: Benefit's They're Real! Extreme Precision Liner. A big call, we know.
This ultra-pigmented, long-lasting waterproof formula is the liquid liner you've been looking for. Think sharp, perfect wings every time.
6. Gimme Brow Tinted Volumizing Eyebrow Gel, $48.
You bet your face, Gimme Brow made the cut! An easy way to get better-looking arches instantly, it makes your brows look full, fluffy and voluminous with a single swipe, and it lasts.
5. Boi-ing Cakeless Concealer, $42.
If you've been looking for a good concealer since 1801, you must become acquainted with Boi-ing Cakeless Concealer.
With a creamy formula that won't cake, you can use it on blemishes, dark circles or imperfections and it'll cover it all up like a boss. And *actually* stay on your face.
4. They're Real! Magnet Extreme Lengthening Mascara, $48.
Benefit makes nearly as many mascaras as they do brow products - but this one is a real standout. It's one of the best mascaras for lengthening and builds like an absolute champion, layer upon layer.
On Adore Beauty, Rose writes: "One of the best mascaras I've ever used. Gives the perfect lash look. I get plenty of compliments on my lashes."
3. Hoola Bronzer, $59.
The perfect bronzer doesn't ex.....
THIS. If you haven't had it on your face, you need to. Because there's a reason so many beauty editors rave about it.
I was never a bronzer girl, never mind a powder bronzer girl - until I met Hoola. Easy to blend and non-muddy, it instantly warms up your complexion for healthy, glowing skin. Vibes.
2. The POREfessional Pore Minimizing Primer, $60.
Have you tried it? Course you have. It was off the back of the success of this cult buy that the new POREfessional skincare range came about - and for good reason. This stuff is magical.
Smoothing and pore minimising, the product acts as a second skin to blur and even your complexion. Plus, it can be worn alone or underneath foundation for a seamless base.
1. Benetint Lip and Cheek Tint, $38.
Ha! As IF the OG Benetint wasn't snapping up first place.
In case you didn't already know, this product was created all the way back in 1977 when an exotic dancer walked into Benefit's tiny makeup store (which was then called The Face Place) and asked for a nipple stain.
Formally known as Benefit’s Rose Tint, Benetint is now used as a tint for your cheeks and lips - and it's just as popular as it was back in the day.
Do you agree with our ranking? Feel passionately that we got it wrong? Share with us in the comment section below.
Feature image: Supplied/Erin Docherty.
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