Aside from the ability to work from home, attend glamourous events — sometimes — and flex my creative arm, one of the many joys of my job as a freelance writer is being able to trial, test and review the trendiest new, exclusive and soon-to-launch beauty products.
For those not familiar with how media gifting typically works, it is simply a matter of brands or public relations agencies reaching out and gifting products to those working across digital or print media — think journalists, writers and even respected television personalities.
This is done with the hopes that the media receiving these products will — in return — feature the brand or its products in upcoming articles, blog posts or reviews, that he or she may be working on.
Watch: Mamamia's Senior Beauty Writer Erin Docherty tries the new ghd Duet Style 2-In-1 Hot Air Styler. Story continues below.
As one of those individuals lucky enough to work in the media and receive free products, I must admit it... it’s a process that does essentially work.
Rather than recommending products based on what’s trending or what a celebrity may be using, I prefer to invest and support beauty brands whose products I have tried, tested and genuinely loved — which actually proves rather tricky when you adore every moisturiser, mousse and mask sent your way.