Exactly how to nail the Barbiecore aesthetic, according to a beauty writer.

Since 1959, Barbie has been an OG style icon. Renowned for her glamorous and playful energy, often rocking her signature shades of pink, Barbie’s timeless and youthful charm is something we feel love and nostalgia for. 

Generations later, the emergence of the Barbiecore™ aesthetic has become a booming fashion and beauty trend in pop culture. In fact #barbiecore on TikTok has now garnered over 383.8 million views. That's a whole lot of pink appreciation. 

The cultural commentary and coverage of Margot Robbie in Greta Gerwig's highly anticipated 2023 live-action Barbie film is really one to give credit for making the world think pink right now. Even A-list celebrities like the Kardashians, Lizzo and Zendaya, and fashion houses like Valentino (that Pink PP Collection!), have also really fuelled this Barbiemania recently, further cementing our favourite doll's everlasting reign.

So here's exactly how to be channelling your own inner Barbie too, starting with your makeup. The key to capturing this aesthetic in areas like your eyeshadow, lips, blush and nails is all in the dopamine-inducing boldness, hyper-feminine colours, monochrome matching your makeup with your outfit, and committing to eye-catching vibrancy. 

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Here's a rundown of the best-selling boujee and budget makeup products that you can pick up from Myer – both online and in-store – that will help you effortlessly embody that Barbiecore™ beauty.

Clinique Even Better Clinical Serum SPF 20 Foundation, $66

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Base is everything when it comes to a makeup look, and Barbie seems to have that part nailed to perfection. To achieve a flawless yet natural-looking complexion reminiscent of our gal, consider opting for the Clinical Foundation by Clinique. This weightless foundation provides full coverage with an impressive 24-hour wear, allowing you to stay glamorous all day long. Infused with skin-loving ingredients like hyaluronic acid, vitamin C and SPF 20, this foundation not only enhances your skin's appearance instantly but also works to improve your own skin health over time (major win-win).

Benefit Playtint Cheek & Lip Tint, $38

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You can't do Barbie vibes without rocking her signature pink. A great way to incorporate this subtly into your look is through blush. Enter the Benefit Lip Cheek Stains. My personal fav is shade Playtint - a gorgeous pink lemonade hue that's super versatile. Simply dot and blend it onto your cheeks for a long-lasting flush. Bonus points because you can even layer it on your lips. Who doesn't love a multipurpose product? We are sure Barbie would approve.

OPI x Barbie the Movie Limited Edition Nail Lacquers, $22.95

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If we really want to think pink, we can’t forget about the nails! OPI's new highly anticipated collaboration includes joyful shades like Welcome to Barbie Land, Bon Voyage to Reality and Hi Barbie! They truly serve glossy bubblegum queen, screaming "I'm a Barbie girl in a Barbie world". This collection is perfect for those who are ready to slay the day, express themselves and radiate Barbie energy, with the nod of approval from the brand themselves. After all, this aesthetic is truly all about channelling confidence to live your best life and letting the world know that you've shown up.

Benefit Dandelion Baby-Pink Brightening Blush Mini, $33

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To set your liquid blush and really bring out those cheeks, I would recommend going in with a powered blush. My pick would be Benefit's Dandelion Baby-Pink Brightening Blush. Suitable for all skin types, this blush is super blendable for a stronger colour story, or can even be worn beautifully on a bare face. 

M.A.C In Extreme Dimension 3D Black Lash Mascara, $48

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There is no denying that boldly defined, black, dense lashes are a must for Ms Barbie. One of my all-time favourites is M.A.C’s 3D Black Lash mascara for extreme dimensions that won’t smudge, clump or flake. Its lightweight formula will ensure that your lashes stay lifted and volumised, and don’t feel heavy or weighed down – so you're free to live your best all-pink-everything life without worrying that your mascara will do you dirty (cya panda eyes). 

Revlon ColorStay Day to Night Eyeshadow Quad, $26.95

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In true Barbie fashion, you can level up your makeup game with this Revlon palette. Designed to effortlessly take your look from day to night, this collection of soft mattes and shimmers are honestly perfect for so many different occasions. Whether you're going for a casual and sweet daytime look or rocking a bolder, glittery, monochromatic evening vibe, this palette is the one to swipe on. 

Bobbi Brown Highlighting Powder, $89

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For even more lit-from-within glow and fun, try the Bobbi Brown Highlighting Powder. This highlighter fuses the benefits of a gel and powder, so the formula glides on and gives off a smooth, iridescent, kind of pearl-like finish (so you shine bright like the diamond girly you are). It's a Barbie essential!

Clarins Lip Comfort Oil, $45

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No makeup routine is complete without a killer lip combo. One of my holy grails is the Clarins Lip Comfort Oil in the shade Pitaya. It's like a delicious cocktail for your lips. I've tried and tested it, as well as a few others from Myer, and it's honestly a game-changer. It goes perfectly over any lip liner or lipstick, or can just be worn on its own for a touch of colour and shine. Not to be dramatic but I am simply obsessed with how much shine this gloss gives! 

M.A.C Matte Lipsticks, $37

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If you are more about a matte finish for your lips, I've got the perfect pick for you. M.A.C Matte lipsticks. They have a range of ultra-creamy, fun pinky hues that will help you complete your Barbie-inspired look, like these shades (left to right): Honey Love, Get The Hint?, Down To An Art, or their iconic Flat Out Fabulous from their Retro range. Remember it’s important to find the right shades of pink that work for you, so don’t be afraid to play around and experiment! 

M.A.C Prep + Prime Fix+, $50

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Speaking of finishing touches, it’s now time to seal it all in. Simply spritz this ol' faithful from M.A.C to finish your look. This has been in my makeup bag for years and for good reason. It’s the holy grail of hydrating mists and can be used with other products in near-endless ways to improve the wear of your Barbiecore™ makeup, by bringing out your natural glow!

Build your own perfect Barbie look and shop makeup from Myer, home to over 150 beauty brands under one roof.

Feature Image: Myer/Mamamia/Instagram/@carbsmakeitokay