I was a shop assistant for a long time.
I spent the better part of my late teens and early twenties working everywhere from ice-cream shops, to high-end retail. I wore little paper hats and collared uniforms and plastic aprons and expensive dresses that we had to sneak back onto the shop floor after wearing.
But none of these jobs lasted very long, because I was usually fired for either eating in front of customers, or sleeping in the changerooms on my lunch break.
But even during those long years where my days were split into shifts, and food courts became my second home; I never bonded with my fellow sales assistants. In fact, for as long as I can remember, I’ve disliked shop assistants of any kind; a burning, unjustified, undeserved fury for any man or woman who dare approach me whilst I am shopping.
And I am not alone.
Women become vicious creatures when shopping (particularly if the item in question is a bikini). We are often on a strict time limit and an even stricter budget; hunting down an item so specific that we can almost SEE it before we know what it looks like.
As an example, the last shopping adventure I went on was in search of a long, striped, jumpsuit with a wide leg and slightly inappropriate neckline. You know what I walked out with? A long, striped, jumpsuit with a wide leg and slightly inappropriate neckline.
And it took me 20 minutes.
It is my utmost belief, you see, that the success of a shopping trip exists in direct correlation with the involvement of the sales assistants.
Top Comments
I love love love this article! Even if you are one of Satan's spawn - a former shop assistant. Still you gave up the habit and are now reformed and willing to spill the beans on those still in the cult. We call people like you whistleblowers, you speaketh the truth that others only dareth whisper!
Ok here's the thing though, two types of people in the world, people like you and me cynical, untrusting, unfriendly to strangers, except I make an exception to hot strangers unless they are shop assistants cause I know they are soulless sociopaths willing to flatter me "oh you look stunning in fluoro green!" But will laugh and bitch about me as soon as I leave the shop.
People like you and me hate shopping, we just want to get in and get out without having to make eye contact with the peasants who we know are just there to fleece us.
However second type of person, they want to be bestirs with every shop assistant, by the end of their shopping quest they will not only be on a first name basis with all of them but will probably have told them all about their child's bed wetting problem, their husbands haemorrhoids, their neighbours affair, and their uncle's transition into a woman, not to mention their own incontinence issues and photos of their pet budgie.
Now shop assistants are trained by management to assume everyone is in the latter category. Admittedly they do not know, but here's the thing simple body language and initial verbal communication should tell them.
That is shop assistant asks "hi there, can u help you"
Type 1 smiles briefly, politely (but not enthusiastically) replies "I'm fine thanks" then averts gaze.
Bingo you have type 1, if you ignore shopper until, and, unless they approach you they will relax and perhaps browse and buy lots of things instead of beating a hasty retreat from your shop.
Type 2 smiles widely "oh hey there! Wow isn't it a hot one today! Well I'm here trying to buy an outfit for my uncles coming out party. What do you think should I wear fluro orange or green?"
Bingo this shopper wants you to circle them like a shark throwing all number of unsuitable clothing in their direction, which they might buy, then again they might just be lonely and wanting a chat.
So please managers and marketing personnel please instruct your staff to look for these two different types and act accordingly which will maximise sales.
On the other hand I can't advise you what to do when type 1 is accompanied by type 2, that is unfriendly plus super friendly who is hell bent on telling the shop assistant all of their loved ones secrets, even though loved one expressly told them beforehand, look I hate shopping we are just going to be in and out of this shop ok!
The problem though in the yin and yang of life Type 1 usually ends up marrying/conceiving or befriending Type 2. Because somehow they belong together :)
Online shopping - my favourite sales assistant!