365 days.
That’s how long American student Annie Garau is planning on going make-up free.
The 20-year-old has vowed to not touch foundation, bronzer, blush or anything rhyming with mascara for a whole year. And she’s doing it because she wants to fully understand the role that make up plays in our lives.
Annie, a student at Indiana University, started the project in January.
And this is her – 200 days in.
On her blog Annie described the project as a stand against “blatant sexism that is so prevalent” through make-up:
For me, the imbalance between the sexes is a plain as the makeup on my face. Literally. When women are constantly judging ourselves and each other solely on our appearance, how can we expect men not to? When women repeatedly look in the mirror and tell themselves that they are not good enough, how can we gain the confidence needed to become Senators and CEOs?
Annie goes onto say:
The answer is not makeup. I’m not saying that gallons of makeup remover will get 200 more women elected to Congress. What I am saying is that makeup might allude to the deeper issue: we don’t like ourselves.
Honest, blunt, and the more I think about it -true.
Most people I know (myself included) feel like they need make-up. It’s a security blanket to cover up your flaws, something to boost your self esteem and something to make you feel that little closer to perfection – and hey – it’s fun.
But the fact that a woman going without make-up for a year makes global headlines, shows us where society and women are at with body image – not very far.
Annie isn’t the first person to go make-up free for a year, and she won’t be the last. But by highlighting this issue on a global scale, she’s making it a little more acceptable – much more acceptable than a photo of a #makeupfreeselfie.
As she told the Huffington Post:
“”I know that in the grand scheme of things, whether or not to wear makeup is probably a trivial decision, but how women perceive themselves — and are perceived by others — is not trivial.”
Top Comments
I love my makeup. I love how my face looks with it on - younger, fresher, dark circles under my eyes covered up. I love buying it and experimenting with it. And another thing - I'm 52 - I NEED it!
What is a bandaid is doing things that are STILL focusing just on the aesthetic of women. Even campaigns with all the greatest of intentions (body love, no makeup), is counterproductive to the cause. How about, we focus on ten zillion other things that make a human rad, and move focus from the aesthetic. Realistically, this will just make people fanatical about clearing up skin because they're not covering it. This is band-aid, like all the others. We've made make-up-free some kind of brave act. Bravery has a lot of faces, but I don't think sans-foundation is one of them. *disclaimer* I know this specific article did not use the word brave. Just, in general.