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This is the most terrifying job ad we've ever seen.

Imagine a workplace full of Andrew Tate-like figures.

That's the vision some up-and-coming organisations have, including one in Australia.

Scroll through employment site Seek and you may have come across this job ad, which appears to be looking for a series of my-d**k-is-bigger-than-yours candidates.

Banx Management is hiring for a bunch of roles, though it's their 'Social Media Mass Media Narrative Manager' job ad that has raised eyebrows.

The company says their "mass media strategy is inspired by methodologies similar to those used by notable figures like Andrew Tate. Our goal is to dominate the digital landscape by creating and promoting compelling content across various platforms. This role is not for the faint-hearted; it requires dedication, ruthlessness in execution."

It's the Andrew Tate part — not to mention the 'dominate' and 'ruthlessness' macho vibes — that feels kind of ick. 

Watch: Andrew Tate's BBC interview. Post continues below.


Video via BBC.

Let us explain.

A quick Google search of the company tells us they are "the number one modelling agency for girls looking to make a full-time income online". Essentially, they help with strategy and growth for "girls" who have social media or Only Fans profiles. 

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Keep in mind their "mass media strategy is inspired by methodologies similar to those used by notable figures like Andrew Tate".

In a statement to Mamamia, Seek said: "In accordance with our guidelines the job ad has now been amended and any reference to Andrew Tate removed".

Now let's lay out the facts when it comes to Andrew Tate and his beliefs.

Tate is what some would call a "professional misogynist", and he has even described himself as a misogynist.

He is a British-American former kickboxer who appeared briefly on Big Brother UK in 2016. Tate then parlayed his minor celebrity status into content creation on social media, where videos espousing his extremely outdated and abusive views went viral. He quickly became dubbed 'the king of toxic masculinity' online. 

Tate boasted millions of followers (before being kicked off various social media platforms) and was the eighth most-Googled person in the world at one point. Among his controversial messages are that women "belong in the home", are "intrinsically lazy", and ought to "bear responsibility" for being sexually assaulted. 

Tate is currently awaiting trial in Romania on charges of rape and sex trafficking.

Simply put, Tate's message about women is vile. But he certainly has a strong audience on side. 

Perhaps even more terrifying is the fact there are organisations out there who want to build businesses based upon ideologies that mirror Tate's and the countless other figures like him. 

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The job ad in question... Image: Seek.

The manosphere is a thriving sub culture, filled with men's rights activists, misogynists and incels. So Tate's ability to stoke and exploit the anxieties and grievances of this cohort is quite impressive, yet equally terrifying. 

The rise of alpha misogyny isn't just concerning for the development of young men, it's even more threatening to the future of women's basic rights — equality and safety.

Carly Dober is a psychologist and the Director at the Australian Association of Psychologists Incorporated. She explains that it's important for popular culture and also our media sources to highlight how important and inclusive feminism is. 

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"I think with a lot of discussion around feminism, there's the mistaken belief that men have something to lose. While men do hold a lot of structural power, men don't actually lose anything in women finding equity," she notes.

"No one loses their rights or power with feminism – it just means we're all on a more even-level playing field."

As Richie Hardcore — a public speaker and educator to young men — previously told Mamamia, tackling extremist toxic masculinity is quite the task.

"There's obviously an audience for people like Tate. I'm up against these voices and opinions often, and it's my job to critically discuss them. These ideas are horrible. But he's risen to prominence for a reason — and that needs to be unpacked and analysed," he explained.

"We need hold up better role models who don't express the stereotypes of masculinity or that character staunchness. Men who don't immediately fight and aren't afraid to be vulnerable."

Ultimately, misogyny doesn't start and end with Tate. But if we keep putting men like him on a pedestal — and use him as inspiration for company values — then something is clearly wrong.

Feature Image: Instagram/Seek/Canva.

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