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Oh American Apparel. That's not edgy. That's just gross.

 

 

Congratulations American Apparel, you have officially out-creepied yourself.

Incapable of advertising their super trendy clothes without being super edgy and super trendy, American Apparel have released ads in the past involving bumholes and masturbating menstruation t-shirts and the like. You know – just your average boundary-pushing super DUPER edginess.

And now, in an attempt to continue being super edgy in every way, American Apparel used this photo to advertise its mini skirt section:

 

Ew.

Is it just me, or does that photo look like a perverted shot of a school girl from behind?

Now, I know that it isn’t actually a school girl, and I’m not accusing American Apparel of sneaking up behind a 15-year-old cheerleader while she was bending over to get the ultimate Lolita-type photo. But let’s be real here: the intention of this shot is to make it look like someone snuck up behind a 15-year-old cheerleader while she was bending over to get the ultimate Lolita-type photo.

And that’s not edgy. That’s gross.

H/T Jezebel

 

 

 

 

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Rogue is Mamamia’s space for fun, viral and random content, with everything from feminism to pop culture. We scour the internet so you don’t have to, and bring all the best bits back.