Mamamia’s Tried and Tested series is your weekly review of the latest to hit our desks in beauty, health and wellness. You won’t find any #sponsored content here, just honest, relatable and independent advice. This week, Senior Lifestyle Writer Amy Clark road-tested five new K-Beauty products including an eye cream that sells every three seconds.
By now, we’ve all heard about K-Beauty, yeah?
A quick recap: K-Beauty is the skincare movement and marketing juggernaut hailing from South Korea where everyone has skin so glassy, you can practically see through it. From double cleansing and sheet masks, to emulsions and essences, K-Beauty converts subscribe to a more is more approach to skincare.
The people there all look like 12-year-old angels, so those 10-step skincare routines must be doing something, right?
Side note – here are seven ways to give your skin a helping hand while you snooze. Post continues after video.
This week, a K-Beauty brand called AHC launched in Australia exclusively with Myer. It’s Korea’s number one aesthetic skincare brand and is now here to help us sun-damaged Aussies achieve dewy, hydrated, glass-like skin.
The brand has a whole range of interesting products, like a firming cream made with Egyptian Red Hibiscus flower, and toners and sheet masks made with 24-carat gold (more on that a bit later). But the product I was most intrigued by is their AHC Perfecting Eye Cream for Face, $49.
Why? Because one of these tubes sells every three seconds in Korea.