travel

An Instagram influencer sold a $700 masterclass. Now, her followers have called it a scam.

 

When popular Instagram influencer Aggie Lal created a ‘How to grow your Instagram’ course, her followers quickly jumped on the bandwagon.

With an opportunity to learn from the travel blogger who has built up a following of over 860,000 people, hundreds of budding influencers forked out US$500 (AU$700) to undertake the 12-week course.

But now, Aggie’s fans are calling her a “scammer”.

The Polish blogger, who is known as @travel_inhershoes on Instagram, launched the masterclass earlier this year to “share the behind the scenes of going from being a broke traveller to becoming a six figure earning travel blogger”.

According to Buzzfeed News, Aggie enrolled 380 people in the course, earning her a cool US$188,860 (AU$263,126).

But although the class was scheduled to take place for three months from September, the course abruptly stopped after six weeks.

One participant wrote about her experience in a lengthy post on Medium titled ‘I Was Scammed by a Celebrity Influencer’.

The participant, who has chosen to remain anonymous, wrote that she first noticed red flags in the first week of the program when students were asked to advertise the masterclass on their own social media accounts.

“The challenge was to get someone else to sign up for the course,” she wrote.

“She would be providing affiliate links to every single student and wanted us to influence someone else to take the class,” she continued.

“The confusion spread rapidly. The Instagram course straight up seemed like a pyramid scheme. How could we ask our own followers to purchase a $500 Instagram Course that we had barely started ourselves?”

There was more uproar among class participants when multiple videos were not published towards the end of the course, leaving students without material they were promised when they paid for the course.

“Due to some hurdles with my health and WiFi connectivity, 4 out of 66 videos didn’t get uploaded as scheduled,” Aggie said at the time.

One participant, Juliet Hatley, told Buzzfeed News that she believes the course was “extremely mismarketed”.

“[The] videos were barely five minutes long, she was never involved with the students, and made a lot of comments that turned people off such as ‘when posing for pictures try not to look pregnant’ or ‘people who work at Starbucks aren’t living up to their potential’,” Juliet said.

“The content was basic information you would find from any simple Google search. Not $500 worth.”

Following the backlash, Aggie has promised her disgruntled students a full refund.

“My intention has always been to inspire this community I deeply love and I would never want you to feel taken advantage of,” she wrote.

But not all of the travel blogger’s followers were satisfied with her apology.

“This is an empty apology,” one person wrote.

“You’re not sorry you scammed people out of their money. You’re just sorry you’ve been caught.”

What do you think? Is Aggie Lal in the wrong? Let us know in the comments.

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Top Comments

Dave Roberts 6 years ago

Get your refund and you have nothing to complain about anymore, do you?


Funbun 6 years ago

I dunno, sounds like they got a master class in "Influencing."

They paid a lot for something pretty but of little actual value and are left feeling duped. Instagram influencers in a sentence basically.

Chris 6 years ago

You nailed it!