1. Does this ad reinforce the idea of ‘women as sex objects’?
Brazil’s Ministry of Women is attempting to suspend a raunchy ad campaign featuring the world’s highest paid supermodel Gisele Bundchen which shows her dressed in scant lingerie and high heels in an attempt to distract her husband from a damaged car and maxed out credit card. The Ministry said the ad ‘reinforces an erroneous stereotype of women as sex objects and ignores the progress made in ending sexist practices. It also represents discrimination against women’ and showed that ‘sensuality can melt any man’.
Here’s the ad:
2. Breastfeeding cop wins discrimination case
A Queensland police officer will likely receive $10,000 in compensation from the Queensland Police Service and the Queensland Crime and Misconduct Commission after she was forced to stop breastfeeding so she could return to work. “In reality I was left with no choice,” Senior Constable Tammy O’Connell told Queensland Civil and Administrative Tribunal. “It seemed that the only issue of substance that inhibited me from returning to my substantive position on a part-time basis as proposed, was that I needed to complete a half-day weapons training course to requalify me to carry a handgun. However, it was asserted . . . that it was a long-standing policy of the QPS that breastfeeding mothers (of which I was one at the time) are prohibited from undertaking weapons training on safety grounds.”
Top Comments
The talk about women being portrayed as sex objects over and over again really gets to me sometimes, because truth be told, these are self inflicted wounds. The women who appear on TV, movies, magazines, etc, dressed "skantily or like sex objects" - as often described by their own(not men..ironically), do so because they want to. There are thousands of women at any one time auditioning for those spots. Its not like they're short of choice, there're many other jobs they can do. So who is the villain? is it the one offering a high paying job - because essentially that's what it is.. Or.. is it the one who jumps up and down in delight when they make it through the audition?
No one is holding a gun at their heads telling them to strip down to appear in an advert. On one hand, men are accused of portraying women as sex objects, and on the other hand, the women themselves are fighting for those spots for money and fame...so what exactly do they want?
The victim card is overplayed - there are no grey areas as to what constitutes sexual exploitation.. its clear cut. Its also clear where the battle lies. Women who cry foul at the sight of any form of nudity Vs women who love to show their bodies..and so they should. why? because they embrace the fact that they are the beautiful human species, and they are proud of it. The women who cry foul all the time I believe have an unfounded sense of insecurity - that Women are perceived as weak by men(who they see as competition - wrong attitude) when they express themselves in that way.
Sexual exploitation is where one is underage, or may even be an adult - doing things against their own free will. I don't consider thousands of grown up women auditioning for these spots to be victims. Women should be women. Why is it that virtually Every woman, including the protesters! albeit at varying degrees, make the conscious effort to look beautiful everyday.. the nails, the hair etc, etc....etc?
Not Every single thing that puts a woman, - the beautiful human species, in the spot light, should be seen in the light of sexual exploitation or sexualisation. The women who cry foul should take a chill pill and acknowledge that...without being negative at every opportunity. If not, a sex change might be the way to go.
interesting that a study of jurors was allowed....