beauty

The 14 cult beauty products under $40 that are actually worth your time.

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Thanks to our brand partner, Priceline Pharmacy

Few things get me going quite like buzzy beauty products on a budget. A cult moisturiser for less than a few coffees? Sign me up, please and thanks.

What’s even better is getting access to a whole heap of said buzzy beauty products on a budget all under the one roof. Enter: Priceline Pharmacy. With shelves (virtual and IRL) lined with a plethora of much-loved brands, at very lovely prices, it’s hard to deny the appeal.

And the deal is made even sweeter thanks to the Sister Club loyalty program. You’ve probably heard of it, but in case you haven’t, here’s the tea: Sister Club members earn points for $$ spent, and get some pretty neat rewards. Think: beauty boxes, member exclusive offers, and more. 

My personal favourite perk is the $5 rewards voucher you get every time you earn 400 points. The sheer delight I experience when that pops up at the register is next level. What can I say — I just love a deal! The club has three different tiers; Sister Club, Diamond, and Pink Diamond — the more you scan, the more rewards there are to love. 

As someone who loves a beauty bargain and any opportunity to collect those Sister Club points, I’ve rounded up 14 of the top cult products you can shop at Priceline, all under $40.

La Roche-Posay Cicaplast Baume, $22.95

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You’d be hard pressed to find a beauty devotee who hasn’t lathered their face in Cicaplast Baume at one stage or another. It’s barrier support 101. A true essential! I can never have too much of this stuff — I currently have three in my bathroom cupboard because I just can’t stand the thought of being without it. This famous formula features tribioma — a unique prebiotic complex — paired with vitamin B5 and madecassoside to help hydrate dry skin and optimise barrier recovery.

Rimmel Madame Web Scandal Eyes Volume Mascara Black, $19.95

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Luscious lashes are always in, and this new buzzy mascara knows it! This freshy from Rimmel offers customisable volume — it can be layered to build your lashes from cute 'n' feathered, to full blast 'n' fancy. Its conditioning, smooth formula also means less clumping and more fluttering your fabulous lashes.

Everyday by Frank Body Clearing Body Wash, $13.99

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TBH, the entire Everyday by Frank Body range is elite, but as a gym girlie, I can’t pass up this combo of salicylic acid and coffee seed extract to deep clean and energise my skin. Plus, it smells utterly delightful thanks to notes of mandarin and cedarwood.

Revlon Colorstay Limitless Matte Liquid Lipstick in Dream Job, $29.95

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Everyone needs a classic no-budge, lightweight matte lipstick in their life. Infused with hyaluronic acid and cranberry extract to help protect the lips, this Revlon number offers a pop of colour for a pretty price tag.

CeraVe Hydrating Cleanser, $17.99

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You’ve probably seen this one on the socials, and there’s a reason why. Many cleansers have come and gone in my rotation, but this one has stood the test of time. Its ceramide-rich formula makes it a delightful morning cleanse, or a great option for whenever my skin is feeling a little sensitive. It easily compares to some of the big buck cleansers I’ve used, so its place in my heart and cupboard is absolutely justified.

Essie Nail Color in Ballet Slippers and Meet Me At Sunset, $15.99

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A classic nail colour is a beauty cupboard essential. Essie polishes are just magic — I find the formulas long lasting, with a beautiful glossy finish. Ballet Slippers and Meet Me at Sunset are cult colours that cater to both my neutral and vibrant moods.

St Tropez Self Tan Luxe Tan Tonic Drops, $39.99

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The only tan you’ll find me rocking comes from a bottle. Specifically, it often comes from this little bottle of glowy goodness. Mixing a few drops of this into my face or body cream helps to add a boost of radiance to my complexion. It’s also jam-packed with niacinamide, hyaluronic acid, echinacea, and acerola cherry extract (which is rich in vitamins C and E).

Priceline Facial Roller, $18

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Beauty tools are all the rage, and I’m well and truly on board. I facial roll when I’ve got a sheet mask on, helping to massage the serum into my skin and encourage circulation. Life hack: I keep a facial roller in the fridge, and then whip it out nice and chilled to help depuff.

Georgiemane Heat Protectant, $34.99 

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2024 is the year we protect our hair! This heat protectant from Georgiemane aims to shield and protect your precious locks with a lightweight, non-sticky formula. Plus, the bottle is super cute and will look très chic in the bathroom.

NIVEA Hyaluron Lip Moisture Plus, $6.99

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Hyaluronic acid, shea butter, vitamin E, and almond oil? Sounds like a good lip day, every day. The Nivea Hyaluron Lip Moisture is packed with all the right stuff to make it a handbag staple. (Also, it’s cheaper than most iced coffees these days. We stan this kind of bargain.)

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Revolution Conceal & Define Concealer C7, $12

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At just $12 a pop, this cheap and cheerful concealer is always on high rotation. So much so that I keep one in the bathroom, one in my work bag and one in my weekend bag. It’s creamy, never feels dry, and blends like nobody’s business.

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Revolution XX Brow FiXX Gel Clear, $16

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Never underestimate the power of the brow to change your whole mood and look. I’ve used a few brow gels in my time, and this sweet little Revolution number holds up (literally) — all with change from a $20.

Skin Republic Brightening Vitamin C Biodegradable Sheet Mask, $8.99

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If you logged into my Sister Club profile, you’d be gobsmacked at how many of the Skin Republic Vitamin C sheet masks I’ve bought. I’ve been using these for years, and they never fail to leave my skin happy and positively glowing. Added bonus? These bad boys are so serum-drenched, there’s always some left to lather over your décolletage and hands.

Jergens Ultra Healing Moisturising Lotion, $13.99

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I’m a moisturise-my-body-every-single-night kinda gal, so I motor through a lot of body cream. I only recently discovered the utter delight that is Jergens Ultra Healing Moisturising Lotion, and boy am I glad I did. Goes on like a dream, moistures like a queen. Obsessed.

What are you go-to buzzy beauty products on a budget?

For rewards, beauty boxes, early access to sales, and more, sign up to Priceline's Sister Club loyalty program. 

Feature Image: Supplied/Priceline/Mamamia. 

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