Zoe Foster-Blake has reminded us all of the best and worst parts of a beach holiday.
The best part: Beach holiday.
The worst part: Exposure to an environment that despite your best efforts can ravage your skin.
The reminder came via a post to her Instagram account where the founder of Go-To-Skin-Care warned her followers about the dangers of hyperpigmentation.
“Hyperpigmentation is the biggest bitch in bitch town,” Foster-Blake said.
Hyperpigmentation is the term used to describe when patches of skin become darker than surrounding skin due to an excess of melanin.
Exposure to sun stimulates the production of melanin making beach holidays the perfect precursor to an outbreak.