Hipster Barbie quits Instagram.

“It’s been a blast running this account but I believe SB’s work here is done.”

Instagram has lost another high profile ‘grammer  with parody account, Socality Barbie exiting. The account that amassed 1.3million followers by poking fun at hipsters who were showing their most “authentic” and “adventurous” selves has signed off.

In Socality Barbie’s last post, Darby Cisneros revealed herself as the creator of the account.

Hey guys, my name is Darby Cisneros and I am the creator of SocalityBarbie. I just wanted to introduce myself and thank all of you for enjoying this account. I started SB as a way to poke fun at all the Instagram trends that I thought were ridiculous. Never in 1 million years did I think it would receive the amount of attention that it did but because of that it has open the door to a lot of great discussions like: how we choose to present ourselves online, the insane lengths many of us go to to create the perfect Instagram life, and calling into question our authenticity and motives. It’s been a blast running this account but I believe SB’s work here is done. I will be leaving this account open for a while for people still want to look through and enjoy it. Again, thank you for following along. If anyone has any questions or just want to say hi feel free to email me at socalitybarbie@gmail.com ✌️#RIP (account NOT for sale)

A photo posted by Socality Barbie (@socalitybarbie) on Nov 4, 2015 at 10:38am PST

Socality Barbie’s popularity soared after the creator was interviewed by Wired.

The then anonymous Cisneros explained to Wired that, “People were all taking the same pictures in the same places and using the same captions. I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?”

The move comes days after high profile Instagrammer Essena O’Neil publicly announced she was quitting her account saying, “Social media is not real.”

After posting a number of videos announcing that she was quitting, Essena deleted 2000 photos from her account and re-edited the remaining photos’ captions to demonstrate the artificiality of them.

One of the captions on a photo of her lying down at the beach was edited to, ““[I] took over 100 in similar poses trying to make my stomach look good. Would have hardly eaten that day. Would have yelled at my little sister to keep taking them until I was somewhat proud of this.”

Since then, she has disabled her Instagram page entirely and removed the videos.

This is a snippet of a video posted by Essena before she quit social media:

According to Wired, the two retirements occurring so close together are a coincidence.

Here are a few of Socality Barbie’s most accurate and hilarious posts: